Glossary Of Internet Marketing Terms

Internet Marketing

We at Climb New Heights realize the fact that not everyone is particularly tech savvy when it comes to internet slang and buzzwords. For this reason we decided to cut through the BS and give you the real definitions of what these words actually mean. Please email us with any questions, comments or concerns, thank you!

301 Moved Permanently (Redirect) – This status code tells the browser (or search engine crawler) that the resource has been permanently moved to another location, and there is no intent to ever bring it back.

302 Moved Temporarily (Redirect) – This status code tells the browser(or search engine crawler) that the resource has been temporarily moved to another location, and that the move should not be treated as permanent.

Alt Tag – An alt tag is a tag given to an image on a website. The alt tag is supposed to be descriptive of the image because in instances where the image will not load it is valuable to at least have a description of what should be there in order for the page to make sense.

Analytics – Analytics is the measurement of data in reference to an internet marketing campaign. Can also be referring Google analytics, which is a Google service that tracks website traffic, demographics and other useful web metrics.

Back-End Development – Back-end development refers to the design and development to the portions of a website that the end user never sees or interacts with. Back-end development is very code based and relies on server-side script. Tasks of a back-end developer include making sure forms connect to databases. Writing custom code for websites and computers to run the programs that they design. As well as creating administration and login capabilities on websites for users to make changes, send content, etc. An example of this is logging into your favorite social media website, uploading your pictures and changing your status. All these tasks are possible through server-side script written by a back-end developer.

Bleed – A bleed is a term used in print design used to describe the excess area in a files dimensions (normally 1/8th of an inch) that is used to accommodate trimming of said print item. The bleed serves as a safe margin during the cutting process so that if the print piece isn’t completely centered on the cutting block there will not be any white edges on either of the 4 sides.

Bounce Rate – The bounce rate is the percentage of users who left after viewing only one page. While some marketers manage to fool search engines into thinking that their websites are quality, human users know the difference. The bounce rate should be kept low as possible and is easily tracked.

Browser – A browser, also known as an internet browser is the “vehicle” through which you are able to browse the internet. The most popular examples of browsers include Internet Explorer, Firefox & Google Chrome.

Call To Action (CTA) – A call to action is a very important marketing term which refers to an attention getting phrase that prompts the customer to commit to a desired action. These can be bright red buttons or even simple phrases such as “Call Now!”

Cascading Style Sheet (CSS) – Cascading style sheets are a programming language for web pages that describe how the page should be styled.

Click-Through Rate (CTR) – The click-through rate refers to the amount of people who saw an advertisement and clicked the call to action.

Client-side script – Client-side script is code which executes within a webpage without the need to communicate with the server.

Direct Mail – Direct mail is any piece of advertising print work that is sent directly to it’s intended recipients through mail. This can be a very cost effective form of advertising if done correctly.

Domain – A domain is a website name, for example A domain, much like an e-mail address, is a IP address that is masked with a name.

E-Commerce – E-commerce refers to the sale of goods and services online. It can also refer to a website that sells goods online.

Encryption – Encryption is the process of coding messages. This practice is common on the internet, as sensitive information is sent on websites such as e-commerce as well as occupational websites.

Front-End Development – Front-end development refers to the design and development to the portions of a website that the end user sees and interacts with. Front-end development requires a great level of attention to design and usability.

Graphic – A graphic is a fancy word for a computer generated image.

Graphic Design – Graphic design is the art of creating beautiful computer created imagery for use in fine art, advertising or communications.

Hit – A hit is a visit to your website.

Hosting – Hosting refers to a company allowing you to upload your website to their server in order for people to access it.

Hypertext Markup Language (HTML) – HTML is the language used to code web pages.

Impressions – Impressions refers to the amount of people who had your ad .

Internet Marketing – Internet marketing is simply the act of marketing through electronic means, mostly through the internet. Other names which are synonymous include eMarketing, Web Marketing, Online Marketing, IMarketing, Digital Marketing, etc.

Keyword – A keyword is a word of phrase in which a webpage wishes to be known for. Through processes of search engine optimization and search engine marketing a website can be listed as one of the top search results for any given keyword.

Metadata – Metadata is information that is listed in the code of a website that states things such as the description of the specific webpage, the author, as well as key words that the web page is specifically about.

Metrics – Metrics refers to the collection, analysis and reporting of internet data.

Mockup – A mockup is a Photoshop document used by web design agencies to show the customer what the website will look like before they build it. Mockups normally deal with websites but can be used in other circumstances.

Pay Per Click Advertising (PPC) – Pay Per Click Advertising is a form of advertising where your bid on search words in order to be shown first in search results. PPC advertising is extremely effective because it deals with people that are already heavily interested in the terms being searched.

Really Simple Syndication (RSS) – RSS is a family of web feed formats used to publish frequently updated works. It is frequently used with blog entries, news headlines, audio, and video.

Redirect – A redirect is used to indicate when content has moved from one location to another.

Search Engine – A search engine is a website that utilized algorithms in order to index web pages according to their content. When you visit a search engine and type in a search it returns results that are as closely related to your search as possible using these methods.

Search engine marketing (SEM) – Search Engine Marketing (SEM) is the process of promoting websites by increasing their visibility in search engines through search engine optimization (SEO) and advertising. SEM normally utilizes something known as PPC (Pay-Per Click Advertising) which is an extremely effective form of advertising.

Search Engine Optimization (SEO) – Search engine optimization (SEO) is the process of optimizing your website for visibility in search engines.

Search Engine Result Pages (SERPs) РThe web page that a search engine (for example Google or Bing) returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. The first are listings that have been indexed by the search engines spiders. The second are listings that have been indexed into the search engine’s directory by a human. The third are listings that were paid to be listed by the search engine.

Server – A server is a computer like device which serves people files when they visit websites. A server is required for your website to work because the files need to be stored somewhere where they can be accessed. Your own computer could be used as a server, however this is not the best option for safety reasons.

Server-side script – Server-side script is code that executes with the help of a server. Example of server side script is filling out a form on a website that uses a database. The server-side script is responsible for sending your files to a database where they can be stored on a server.

Secure Socket Layer (SSL) – Secure Socket Layer is a level of protection that encrypts users information as it is sent through forms. Any website that accepts sensitive information such as social security numbers or credit card numbers should definitely invest in an SSL or else lose credibility and conversion on their website.

Social Media – Social Media refers to a website where people can share information such as pictures, comments and opinions.

Social Media Marketing (SMM) – Social media marketing refers to to leveraging any of the numerous social media networks in order to achieve awareness or any other number of brand goals your organization may have. Social media marketing mostly occurs on websites such as Facebook and Twitter. However, some B2B (business to business) organizations prefer to use more professional social networks such as LinkedIn. Social media marketing also includes the ability to do pay-per click advertising in order to increase sales and brand awareness.

Social Proof – Social proof refers to demonstrating the fact that you or your organization is well known and accepted.

Tag – A tag is a piece of code used in websites which has many uses. Some of these uses are: to tag a website with a specific key word, to tag a picture with a specific description, etc.

Title Tag – A title tag is a piece of code that describes the title of an image.

Visit – A visit is a computer connecting to your website. In terms of analytics the word visits refers to the total amount of visits your website. The quantity of visits refers to all visitors whether they have visited your website previously or not.

Unique Visitors – Unique visitors refers to the amount of individual computers visiting your website. This metric only refers to visitors who viewed your website for the first time.

Unique Visitors – Unique visitors refers to the amount of individual computers visiting your website. This metric only refers to visitors who viewed your website for the first time.

Web Content Management System (CMS) – A web content management system (WCMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming or markup languages to create and manage website content with relative ease. A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

WordPress – WordPress is a blogging platform and content management system that is extremely easy to use and creates beautiful, search engine friendly websites.